Iles Formula Shampoo:

・Apply to very wet hair.
・Add more water while massaging, not more product. Water is the key to activating an indulgent lather.
・An abundance of lather indicates correct usage of the shampoo.
・In the case of hair breakage, this lather should be brought all the way to the ends. Allow the mousse to sit on the mid length and ends for about 1 minute. This starts the repair process by softening brittle hair.
・Rinse thoroughly.
・Repeat.

Iles Formula Conditioner:

・Apply evenly an inch from roots to ends.
・Wet brush through for even distribution. The brush delivers the required amount of product to the roots.
・Repair is immediate and hair breakage will have stopped.
・Rinse.

Iles Formula Finishing Serum:

・The protector against heated tools + environmental assaults + humidity.
・Best blow dried into wet hair + used daily on dry hair.
・Apply evenly to mid length and ends before styling. When applied methodically to all sections, this serum has the power to make thin hair feel and look organically thicker, and calms down thick, coarse hair.