Collection: Initio Parfums Prives

Initio Parfums Privés, a luxury French fragrance house founded in 2015 by the Sprecher Berrier Group, focuses on the emotional and transformative power of scent, blending tradition with modern scientific innovation to create potent, high-quality perfumes that influence mood, behavior, and self-perception. The brand's name, derived from the Latin word for "beginning," reflects its philosophy of initiating an olfactory journey and exploring the mysterious connection between fragrance and human instinct, desire, and emotion.